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Featured Success Stories • All Success Stories
How Womanstalk Scaled Facebook Ads 16X with Record-Setting ROAS
As a fast-growing fashion and beauty destination in Korea, Womanstalk is always looking to increase the reach and performance of its video-driven ecommerce efforts.
How Hear.com Improved Facebook Ad Performance While Unlocking 68% Time Savings with Nanigans
Hear.com partnered with Nanigans to achieve more efficient and profitable customer acquisition through Facebook advertising. Learn more about their winning strategy.
How MyTona Scored Big with Facebook Lookalike Audiences and Video Ads
The gaming company, MyTona, worked with Nanigans to run large-scale campaigns for a new puzzle-based mobile game, achieving a 20% higher return on ad spend than on previous campaigns. See how they did it.
Rue La La Grows Incremental Revenue at Scale
Learn how off-price, online style destination Rue La La achieved a dramatic increase in true return on ad spend by using Nanigans' cross-channel retargeting, optimized toward incremental revenue.
Featured eBooks • All eBooks
Instagram Stories ads are inspiring marketers to completely rethink their approach to creative. This guide breaks down some new tactics to try and some common pitfalls to avoid. There’s no better way to engage with potential customers than remarketing. This comprehensive guide explores the options CMOs and their teams have for remarketing to consumers no matter where they spend their digital time. How can ecommerce marketers know for sure if they’re successfully allocating ad spend to people who will be influenced by ads? The answer lies in incrementality. This guide explores everything you need to know. Digital advertising is such a competitive space that a message must be personal to catch a consumer’s eye. This guide explains how the dynamic creative process works and offers advice for increasing the effectiveness of retargeting.
Instagram Stories Ads: Good Creative vs. Bad Creative
The CMO’s Guide to Remarketing
All Things Incrementality: A Guide to Growing Revenue Profitably
Dynamic Creative: Everything You Need to Know for Better Retargeting
Featured Reports • All Reports
2018 Retail Holiday Advertising Preview
Retailers will invest over $23 billion in digital advertising in 2018, with much of that spending coming during the holidays. But just how, when, and where are they spending? Here’s an inside look with the 12 charts of holiday advertising.
Q3 2018 Global Facebook Advertising Benchmark Report
Ahead of the most competitive holiday advertising season, Facebook ad budgets of online retailers kept climbing, while marketers in all verticals grew increasingly confident advertising across Facebook’s full ecosystem.
The Retail CMO Pulse Check
Retail marketing leaders are increasingly responsible for growing online sales, expanding market share, and driving digital transformation. Are they up to the task? Do their teams have what they need to win? We asked them.
The Reality of Retargeting Survey 2018
In a complex industry with misaligned incentives, retargeting often misses the mark. We surveyed online consumers and performance marketers to assess the differences--and similarities--in the perception of retargeting on both sides of the ad.
Featured Tools & Infographics • All Tools & Infographics
The Inner Workings of Amazon Advertising
Amazon's dominance in online retail and cloud computing is undeniable, but the company's advertising platform is fast becoming a powerful force in the industry too. Dive into Amazon's ad solutions for reaching customers both on Amazon itself and across the web.
Incrementality Calculator: How Much Revenue Are You Leaving on the Table?
How much revenue are you leaving on the table? If you're still using metrics like CPA and ROAS to measureyour digital advertising, it's time for a change. Calculate the potential net-new revenue you could generate by optimizing ads for incrementality.
Agency Trading Desks: A Brief History
The programmatic ecosystem has been dramatically transformed since the first ad exchanges arrived in 2005. This infographic maps out some of the key product announcements, mergers and acquisitions, and innovations within agencies and trading desks over the years.
Nickel and Dimed: Fee Hits Along the Programmatic Supply Chain
In the complex digital advertising ecosystem, everyone wants their cut of the advertiser's dollar. With nearly half an advertiser's budget consumed by middlemen fees, this infographic spells out just how broken the system is.
Featured Videos • All Videos
An Online Marketer’s Holiday Advertising Checklist – The Playbook, Ep. 13
The holiday shopping season is one of the most competitive and prosperous times of year for advertisers. The right advertising strategies can help marketers capture the most revenue during the Q4 holiday season.
Mobile Advertising By The Numbers – The Playbook, Ep. 12
CEO Mark Zuckerberg famously declared “We’re a mobile company now” at Facebook’s F8 developer conference in 2014. Why are social media platforms and advertisers alike migrating to mobile, and how can you maximize your ad spend there?
How To Launch A Global Gaming Campaign – The Playbook, Ep. 11
In this episode of The Playbook, Erik walks through the 3 stages of a global mobile game campaign (acquisition, monetization, and retargeting), providing tips and strategies for each phase of growth.
Mitigating Online Advertising Risk – The Playbook, Ep. 10
How can you bid more aggressively to reach higher-value customers while still controlling advertising spend do you don't break your advertising budget? In this episode of The Playbook, Erik explains how you can mitigate risk without pausing down ads too early or reducing the reach of your digital advertising campaign.